Farm Factor 05192020 Precision Ag Reviews

Farm Factor 05192020 Precision Ag Reviews

Kyle Bauer: Hi, this is Kyle Bauer, I get a chance to visit with Stacie McCracken, she’s with Precision Ag Reviews. Stacie, it’s a bit of a new concept, at least in agriculture. Tell us why the company was started?
Stacie McCracken: Precision Ag Reviews gives farmers a chance to make better decisions about precision ag equipment. Farm markets are slim, and there are a lot of different ways you can farm better or far more efficiently. We wanted to create a platform that really focused on independent insights from your peers, other farmers, about precision technology.
Kyle: Now, who funded this then and who’s funding it now?
Stacie: The program is underwritten by the Ohio Soybean Checkoff in their checkoff dollars, but it’s a platform for farmers across the US specifically row crop farmers, but anyone is able to come on to the website and use that information. We would love to get more organizations involved to build up the resource.
Kyle: It really does, though, involve a specific set of categories and not all technology.
Stacie: Correct. We have the precision technology broken into four categories: hardware, software, imagery and drone. The precision technology pieces are going to fall into those different areas.
Kyle Bauer: How do the reviews work?
Stacie McCracken: The reviews are a very simple review. We wanted something very easy and attainable for farmers to work on and understand. After adding in your manufacturer and product, we’re asking farmers on a five-star scale to rate the cost, the ease of use, the overall value and the technical support. We also ask that farmers provide a comment, something they would tell their peers about the product, to provide a little more insight.
Those reviews are all brought together on the website and then at the top of the page, you do see an overall rating for the product. You have that top-line overall rating, but then you can scroll down and read each of the reviews and the different insights farmers are providing. It’s like a Yelp or an Angie’s List for precision.
Kyle Bauer: Now, if a manufacturer gets a bad review, is there a way they can deal with that?
Stacie McCracken: We really want manufacturers to use this as market research, to learn a little bit more about their customer, and what their customer might be feeling are some of the pain points that they’re dealing with. We’re working with the manufacturers to build out those product pages to have tutorials or helplines in which they can find more information about how to use that product or maybe how to troubleshoot different problems they’re having.
Kyle Bauer: Really, it does a lot of market research and a lot of filtering of information out to the end-user that the manufacturer may not have realized.
Stacie McCracken: Yes, we really want to create a one-stop-shop for farmers. There’s a lot of different precision technology products out there. There’s a more opportunities for a mixed fleet, or you might want like one product for one season and a different product for another season, so we really wanted to give that peer to peer coffee shop environment in which you can ask your buddy how a product is working for him or her.
Kyle Bauer: If there’s a product that isn’t currently being reviewed on the site, how does a person start or get that started?
Stacie McCracken: Yes, you’re able to submit through the website, any precision ag product, and then we will work to get it up there. If a company comes across our website, and they would like their technology on there, we’d be happy to get it categorized in the correct group. We have about 3,000 products currently on the web– oh, 300 products, excuse me, currently on the website and about 3,000 reviews. We collect reviews at farm shows and have that personal conversation with farmers, but you’re also able to submit them through the website.
Kyle Bauer: We’re visiting with Stacie McCracken. She’s with Precision Ag Reviews. This is Kyle Bauer reporting.
Stacie McCracken: Thank you.
Kyle Bauer: Thank you for joining-
[00:04:07] [END OF AUDIO]

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