The Switch Up” Official Performance & Meaning | Vevo
Nick Grant says he wants to make music that brings a classic vibe, like Biggie or Andre 3000. Good goal, and it sounds like he’s succeeding. The South Carolina native has been impressive from the get-go – even when he was droppin’ mixtapes like ’88’ – and in the last year he’s toured with Nas, earned some love from the critics, and bumped up the fierce eloquence of his tracks. ‘Return of the Cool’ had lots of people talking, and the new ‘Dreamin’ Out Loud’ is even more on point. With standouts like “’96 Bulls” and “Black Woman” leading the charge, Grant’s fierce poetry speaks for itself. We invited him to come in and spit “The Switch Up” from the album. He did, and not only is there a deep intensity to the performance, he also brought an explanation about where his career is at, and what’s needed to advance. “What I’m doing now is fulfilling…someone gave me a job application, but now I gotta take myself to the next level.” Keep your eye on him; bet he makes it.
Producer: Priya Minhas
Director: Micah Bickham
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