Dare to Compare. That’s the name of a new campaign launched by the U.S. Soybean Export Council to show consumers how U.S Soy tops the global market in sustainability. Sustainability goes deeper than simply being a buzzword in agriculture. Consumers are consistently seeking sustainably-sourced and made products U.S. Soy delivers. Farmers were already ramping up sustainability practices as far back as the 1930s after conservation measures were passed to post Dust Bowl. Today, conservation methods look a little different but are still a priority. Cover crops, no-till and strip till, terraces, grass waterways, and buffer strips allow farmers to use less water, prevent soil erosion, and decrease energy use. A year’s long research process has delivered concrete numbers that prove U.S. Soy does have nutrient advantages. Dare to Compare challenges soybean buyers to dive into this data about U.S. Soy’s nutritional profile, sustainability, and refining characteristics and see those advantages. This campaign targets animal and agriculture nutritionists and ingredient buyers to build a preference for U.S. Soy. The Kansas Soybean Commission supports this work of USSEC by membership and project funding. Visit daretocompare.ussoy.org to see the U.S. Soy advantage for yourself.