There’s a story my uncle is fond of telling, in which as a young man, he asked his uncle something about “the good ol’ days.” His uncle, who grew up in a mountain cabin during the depression, replied by pulling a McDonald’s senior citizen free coffee card from his wallet. “You see this?” He asked. “I can go into McDonalds any time I want and get a free cup of coffee,” he added. “These are the good ol’ days.”
We live in a time of amazing technological advances, and guns are no exception. The price of those guns has also advanced, and it leaves many folks feeling that the normal working man can’t afford many of them. This sentiment is boldly apparent in the digital content of today. Look at the comments on just about any gun review or roundup, and you are likely to see some discontent expressed as to the cost of said guns. We know that prices in the past were much lower, but does that really mean many of these guns have gone beyond reasonable prices? To objectively figure that out, we must take into account inflation, median income levels, and also the quality of the products we’re talking about.
We know that gun prices over time have gone up, but to get a reasonably accurate look at whether or not they are more expensive to the buyer; we need to track that over time. I dug through some old issues of Outdoor Life, looking for gun ads with a retail price listed. I looked for guns that still have an equivalent model in production today for a more accurate comparison. Granted, some of the guns have undergone significant changes in that time, and some may be considered not as well-made, but in theory, it’s as close to the same gun as we can get. Compare prices then and now, and compare it to what the old price would be at today’s inflation rate, and you have a crude idea of whether or not that gun has become more expensive.
Let’s start with one of the classic deer rifles, the Marlin 336C in .30-30. In 1949, this lever gun was advertised for $61.45, creeping up to $89.95 in 1965, and $694 today. It seems like quite the drastic increase for the same rifle, but that $61.45 in today’s dollars is right around $704. In 1957, a Remington 870 Wingmaster would cost you $85.95, going up to $847 today, a bit over the inflation adjusted price of $787. Another American Staple, the Ruger 10/22’s price tag read $54.50 in 1965, that’s $445 today, but you can pick up the same model carbine for $309.
Just as in the past, there are now higher end, or more specialized (and expensive) rifles. A Winchester model 70 African was $295 in 1957, while the equivalent rifle in 2019 is $1,559. If we went by the rate of inflation, that rifle should cost $2,078. A modern higher-end production rifle like the Browning X-Bolt Pro Tungsten will cost you a hefty $2,219, which would have been $272 in 1957. Considering the performance and quality of manufacturing you’re getting, you can’t say it isn’t a competitive price (in either era).